LarryLevieux.com
12Apr/120

LeVieux Family History

Posted by Larry LeVieux

LEVIEUX grave

Like most children, I was interested in knowing about my ancestors.  Who were they?  Where did they come from and whenWhy did they come to America?  How did they get here?  What brought my grandparents together?  Why those particular situations?

My parents knew very little about their own families, and had no means or incentive to learn.  That was hard to hear, particularly since it is now widely accepted that:

  • Cultural connections are as important to human development as gene linkages.
  • We all have been culturally programmed by generations of family experiences.
  • We are not free to make our own decisions about what kind of people we will become.

Who we are today has been shaped by who our ancestors were and where they came from.  My father, for example, had a more relaxed French-style attitude to child-rearing than my mother,     brought up in the rigid Germanic style.  I experienced and assimilated those differences—some well, some not so well.  As they grow up and marry, our children acquire ever more complex sets of attitudes, priorities, and worldviews—which they will then modify and adapt to their own new families.

“Tribal” attitudes deeply affect successive generations.   People brought up in the Christian  “personal redemption” Deep South have significantly different cultural attitudes  from “community-redemption”  New Englanders—and have fought over complex competing issues.  These differences influence lasting cultural, religious, political, economic, and social aspects of society.

When English settlers came to America in the 1600s and 1700s, they first settled around Chesapeake Bay in Virginia, Maryland, and Delaware—founding large tobacco plantations (learned from Native Americans).   Since tobacco was highly profitable--but also work-intensive--planters brought “indentured servants” from poverty-stricken Scotland and Ireland to do the back-breaking work.  The contract was for 7 years   of hard work in tobacco fields to repay advance passage to America.  More than half of all  early immigrants to Colonial America arrived as indentured servants.

 Most indentured servants were fiercely independent Scots-Irish peoples who frequently disappeared from “contract slavery” into the Appalachian backwoods to “go native.”   There, over time, they developed a separate culture based on self-reliance and personal freedoms (“Think Davy Crockett, coonskin cap, knife, and rifle).  Descendents from this unusual Scots-Irish culture played a major role in the development of coast-to-coast America.

These early cultural attitudes persisted into later centuries:

“In our blood there is the chivalric, pleasure- and art-loving French; the picturesquely aggressive Scotch Irish; the sturdy, undying tenacity of the Anglo-Saxon; the brave, prudent, thoughtful German”

-(McConnel, 1902).

What better place to begin than with our own family-history stories, and what they might tell us about ourselves. 

If you wish to continue reading, please download this file (.pdf).

21Jun/112

Larry’s Most Embarrassing Experience

Posted by Larry LeVieux

Ozark

It was shortly after World War II had ended in 1945, when Dad gave up oil drilling in Oklahoma for the pioneering business of drilling for gas in western Arkansas.  Probably 1947, when I was 15.  As a drilling contractor, Dad lived most of the time where his work was, so he had relocated his “work home” to the town of Ozark, “In the Ozarks, on the Arkansas.” After a few months getting settled in his new work and home, Dad invited our family to join him for a week’s visit.

Mother, Jim, and I drove from Okemah to Ozark—then about 170 miles--in the same worn-out 1940  green Chevrolet that we had driven all through the Second World War (in those days, cars broke down a lot and thus were routinely traded for new cars every three years).  After crossing the Arkansas River (broadest river I had ever seen) at Fort Smith, we soon were climbing into the Ozark mountain chain.  Very different from the rolling hills of east-central Oklahoma.  The forested Arkansas Mountains were beautiful, and the highway was twisted and scenic.  We crossed White Oak Creek, a clear, running stream quite unlike the muddy rivers of Oklahoma, famously “a mile wide and a foot deep.”

The little town of Ozark was like a picture postcard. Smaller than Okemah, some 3,000 population, and with downtown businesses surrounding the central courthouse for Franklin County.  The town was perched on a high bank of the Arkansas River, with US 64 running through town and across the mid-section of America.  

Arkansas River Bridge at Ozark

Arkansas River Bridge at Ozark

It was years later that I learned where the odd word “Ozark” came from.  Since the town was located in the northern-most sharp bend in the Arkansas River, early French explorers had named it “Aux Arcs” (literally “bend in the water”).   Subsequently, the entire mountain chain extending from northwest Arkansas through southwestern Missouri had acquired the name “Ozark Mountains.”

Dad’s home away from home was the Bristow Hotel, a dumpy place on the main square.  Apparently much like the living places to which he was accustomed in the oil boomtowns of Oklahoma—where he never took his family.  By our next visit some months later, Dad had upgraded to the Haberer Hotel, just around the corner but also on the town square--where he had a ground-floor, 2-bedroom “suite” with his own porch.

I loved the Ozark Mountains!  A special treat was driving to the top of nearby White Rock Mountain—highest point between the Appalachian and Rocky Mountain chains.  During the 1930s depression, the Government WPA program had constructed an exotic rock-clad resort at mountain top with restaurant and cabins.  We could see for what was imagined to be hundreds of miles.

White Rock Mountain

White Rock Mountain

After a year or so, Dad drove home to Okemah in a brand-new 1947 “Fraser” automobile. It’s hard to convey what an event that was.  We had driven the wheels off our wartime 1940 Chevrolet sedan, and no new cars were available for purchase between 1941 and 1947.

The biggest event I can remember in Okemah from those days was arrival of the first post-war automobiles to the Ford showroom.  Two cars came in the same day, attracting gawkers as word spread across the county.  And they were spectacular! One was a red Ford station wagon with polished wood exterior, and the other a red convertible!  Both beauties were on the showroom floor for only a day or so before someone from out-of-town snapped them up.

The Ford

The Ford

In that context, Dad’s arrival home in the new blue Fraser was astounding.  And I had just-in-time learned how to drive, using his 1940 Ford pickup with in-the-floor stick shift.

For background information, the gigantic Kaiser shipbuilding company on the west coast during the war had converted to peacetime by starting a new automobile company—Kaiser-Fraser—to compete with postwar GM, Ford and Chrysler.  Kaiser was one model, and Fraser the other.   Dad had been able to buy one of the first new cars in post-war Oklahoma.  And as a newly enabled occasional driver around the neighborhood, I was in hog-heaven.

Soon after—since gas-drilling in the Ozarks was apparently going quite well—Dad traded in the tinny Fraser on a 1948 Buick Roadmaster sedan.  Two-tone yet.

1948 Buick Roadmaster sedan

1948 Buick Roadmaster sedan

To illustrate how car-crazy America was after the War, I cut new-car ads out of magazines for a scrapbook of all the new-car models.  Consequently, I knew the detailed look of every post-war car and could identify them all on the road from memory.  In fact, when our son John was four in Danville, Illinois, I passed driving time by training John on automobile names and dates, and he could name most cars by sight!  I was a car-nut father.

Oh yes, back to Ozark, and the visit with Dad in 1947. Since I had always lived at home, I had to learn about restaurants and such.  Dad’s regular breakfasts were at Mrs. Melton’s Cafe, and I learned to love her cooking: fried eggs, biscuits, ham/sausage, and fried potatoes everyday—replacing my usual boxed cereal and milk at home.  Dinners were a problem in Ozark.  There was only one acceptable restaurant in town.  The menu was reliably roast beef and roast pork, plus fried chicken on Sundays.   Dad was bored sick of the monotony, and I soon joined him.

After being in Ozark for a while I thought I would try to get acquainted. I met Vernon, a fellow soda-jerk who worked at Burns Drug, and we hung out some.  Vernon later was a long-time mayor of Ozark. Then I decided to try church for meeting people.  In Okemah, our family attended First Christian Church, so I gave that a try.  I met several kids my age, and was invited to a youth-group get-together that first Sunday evening at one of the girls’ homes.  The kids were great, and I had a wonderful time.  Particularly when an attractive brunette named Sandy came over to say hello.

A few days later, I got a call at the hotel, saying that the CYF youth group was meeting the following Sunday evening in a neighboring-town church, and would I like to join them?  At this point, I need to ‘fess up that in Okemah I was a notorious nerd who had no social life whatever.  Being with other kids in Ozark was great, and I soon got to know Sandy better.  And to like her a lot.

A traveling carnival was opening at a neighboring town, and I somehow summoned enough nerve to call and ask Sandy if I could take her to the carnival.  She said yes, and I jumped over the moon.  (In Okemah, I had initiated only one previous date--to a freshman school party.  Calling for a date had been so traumatic that I was not able to repeat for years.) The only thing I remember about the carnival was the Ferris wheel, and how it symbolized the heights I was experiencing that evening.

At the Haberer Hotel the next morning, I was with Dad after breakfast when we met an older woman, the proprietor.  Being a pleasant and chatty person, she asked if I was getting acquainted and seeing the town.  I told her that yes, I had met a church group and some kids, and had gone to a nearby carnival the night before.  Big mistake.

Before I realized what was happening, Sandy’s name had been pried out of me by a professional interrogator, and she was immediately on the hallway telephone, asking the Ozark operator if she knew who this girl was!  I had heard of party lines, but this was my first experience with small-town “telephone protocols,” where people call the operator and ask to be connected to the called party--or just to ask for miscellaneous information.  In Okemah we were on “high-tech” 3-digit dial phones.

On my end, I—in panic--could hear the hotel proprietor talking with the operator--and mentioning Sandy’s name--followed with  “Yes...I think so...Probably not....UhHu....I see...and so on.. Well, thank you.” I was dying a thousand deaths of embarrassment.

The proprietor hung up the phone and turned to me: “Well, it seems that your date was the telephone operator’s daughter.”

I was mortified by the most embarrassing moment of my life!  (Well, maybe one of the most embarrassing moments).

Dad graciously stifled a chuckle.

I was reluctant to face Sandy a few days later, but she kindly passed over the whole incident without indication that anything had ever happened.

And was I grateful!

I spent the rest of the short Ozark visit in a round of social events with this Church group.  We went to a Fort Smith drive-in movie for “Gone with the Wind,” shown again for the first time since winning an Academy Award in 1939.   The group went on a Sunday afternoon picnic, where we splashed in the fast-running White Oak River.  I had never had such fun, and was envious of the strong sense of community that all these kids had with each other. Totally unlike Okemah, where there was little sense of community that I was aware of (or—more likely-- that I was not included in.).

Back in Okemah, I tried to replicate in Okemah the Ozark youths’ sense of community that had so profoundly impressed me.  The American Legion let me use their meeting hall for an Okemah “Teen Town,” that met on alternate Saturday nights, complete with games, refreshments--and jukebox dancing.  The latter caused me to be denounced from the pulpit of the First Baptist Church.

And that was the closest I have ever come to acquiring celebrity status.

3Jun/111

The TI 99/4A Computer Lives On!

Posted by Larry LeVieux

TI994A-CosbyAd

My family and I returned to our Dallas home in February 1978, after a 3-year TI assignment in France. I had been responsible for advertising and promoting TI consumer products—first calculators, then digital watches—in a dozen European countries and five languages.   When I returned to Dallas, TI’s consumer focus had moved on to educational products and a TI home computer, to be named the TI 99/4.

Since the communications teams for those products were already in place, I returned to the Semiconductor Division where I had started in 1962, remaining with the semiconductor industry at TI--then at Monsanto Semiconductor Materials in 1982, followed by National Semiconductor in 1983 (both in Silicon Valley)—until my retirement to Austin and Lake Travis sailing in 1992.

I digress for essential background: Relocating our family of five children to a foreign-language country in 1975 was no small challenge, which Susan managed heroically.  First-grader Elizabeth quickly adapted to the local public school.  She picked up the French language instantly, as small children do.   John, Amanda, Jamey, and Ted were enrolled in the English/American Chateaubriand private school.   Since that school was located in the hills behind Cannes, a 20-minute drive from our home on Cap d’Antibes, TI provided a chauffeured car for our kids whose driver, they reported “drove like a bat out of hell.”  Common for French drivers, we discovered. After a time, Amanda was not happy at Chateaubriand School, so our only alternative was to enroll her in the Marymount private girls school in Rome—also at TI expense.

Finding a place to live to accommodate our five children was a challenge.  Nobody in France has such a large family.  Finally we located this villa on the cap d’Antibes peninsula, with a 3-block walk to Mediterranean beaches (and yes, topless sunbathers!) There were three stories, plus a ground-floor apartment for the gardener.  The house has been modernized over the past 36 years, and the swimming pool added.  Since the villa was designed as a summer home, it was poorly heated for winters when we lived there.  Since there were still not enough bedrooms to accommodate us, Elizabeth had to live on an open balcony overlooking the living room.  “I want a room with walls, she wailed.”  There was no house number, but rather a name, Mas Beaudroit.

Mas Beudroit

Mas Beudroit

 

Yes, supporting our family with five children was a big expense for TI, but—as longtime colleague Frank Walters likes to say--nothing clears the mind so much as the absence of alternatives.  TI was determined to successfully market its new consumer products in Europe, and there was no one available there who could make the advertising and promotion happen.  I had not been involved with marketing calculators in the U. S., continuing instead with marketing communications for integrated circuits.  But I had earlier told TI Marketing Communications Manager Don Scharringhausen that, if an expatriate job in Europe should open up, I would be interested.

So Don offered the consumer-products job in Europe to me. I’m sure Don also considered my buddies in the department, but I was the only one whowanted an assignment in Europe.  After a long dinner conversation with Susan and then with the family (boys jumped with joy; girls cried), I took the job.  In typical Scharringhausen fashion, he said “Good.  Get your passport, then you and I will fly in one week to London, Paris, Copenhagen, Rome, and TI Europe HQ at Nice, France.  And take along a presentation on your comprehensive marketing communications plan (?) for calculators in Europe.”  Not surprisingly, our TI Europe colleagues were overwhelmed with our audacity and underwhelmed with my naïve communications plan.

Our Dallas-generated program treated Europe as a unified market, well before the European Common Market made that a realistic possibility.   But, again, there was no alternative, and our European colleagues had little say, since I reported to Don in Dallas rather than to TI Europe management.  Which they (understandably) resented.  That never changed over my tour of duty in Europe, making the whole experience both the highlight of a lifetime and simultaneously majorly stressful.  When leaving TI-Europe, I gave my own “going-away” party, grateful for the incredible opportunity.

My biggest problem in Europe, by far, was finding capable advertising-agency support. There were several agencies with offices in various European cities.  But all had the same problem: copy was written in their national languages! How could I critique and authorize that? After I struggled with a covey of agencies, Don rescued me by dispatching a team from Dallas: Frank to develop the TI-30 TV ad for Germany; Joe Prock to write digital-watch ad copy (“Premier” works in all languages); Jim Henry to get hold of multi-country finances; and Randy Robinette to develop Learning Centers at Nice, Bedford, and Freising plants.  All were remarkably successful!  I got so much help because President Fred Bucy had a “godfather” relationship with Don, providing all the support Don requested.  Bucy was personally heavily invested in TI’s consumer success.

The 1975 fall TV ad campaign was targeted on the affluent Frankfurt-area market.  Customers immediately lined up at department-store counters to buy“Texas” calculators.  As it turned out, TI had a solid-gold brand name in Europe!  But, alas, TI-30 inventories were scattered thinly across Europe, and “Texas” quickly sold out in Frankfurt.  Causing the more deeply stocked Japanese competitive brand, Casio, to prosper.  Unintended consequence: TI sales went up in Germany, but market share declined in favor of Casio.  Welcome to consumer marketing in Europe, LeVieux!

 

 

 

 

 

TI Calculator

TI Calculator

 

Back to the English-language Chateaubriand School. After a couple months, John came to Susan and me with the notion that he should change schools, entering instead a French academy.  “What? Susan and I said simultaneously.  “That’s not possible.  You don’t know more than a few words of French.  How could you understand the classes?  How could you read the texts?”   John replied “Well, there’s this American girl, Lori Allen from an IBM family, who attends the French academy, and she has offered to help me with French language.”   Aha! It still sounded improbable to us, but John insisted.

With Lori’s essential help, John persevered in learning French, performing well in his classes.  Entering as an American highschool sophomore, he completed his “senior” year, and passed the necessary exams to qualify for Texas Tech University in Lubbock.   Lori’s French tutoring had turned out to be very effective indeed!

John continues to perfect his French-language skills to this day, more than 30 years later.  He listens to French-language radio stations daily while driving to and from work.  Having myself progressed not much farther than restaurant-menu-level French language, I am envious!  The biggest language accomplishment I can point to was signing into the personnel office at TI France, located on a hill at Villeneuve-Loubet, between Nice and Cannes on the French Riviera.  Cafeteria windows overlooked the blue Mediterranean, with the Alps as background.  I was astonished to learn that both beer and wine were served daily to employees.  After signing in, I explained that I was a new arrival from TI Dallas.  The personnel clerk glanced at my signature and my very French name, and exclaimed, Why Monsieur LeVieux, your English is excellent!” (Despite the Oklahoma twang.) I did try learning French, helped by a TI-paid tutor who came to my office for lessons, but the press of business overwhelmed that effort.

Texas Tech

TI-France

 

 

John graduated  from Tech with an electrical engineering degree, and quickly got a job at the TI Consumer Products division in Lubbock.   Huge help came from Susan’s cousin Lindl, and her husband Jim Graves, a Tech economics professor, who provided on-the-scene college parental support for John, since Susan and I were still in France.  Before long, Lori Allen also applied for a TI Lubbock job, with the Educational Products business.

By this time, TI was deeply involved with the emerging concept of home computers.  By 1982, both John and Lori were working on the project.  The TI 99/4A was expected to become the electronics industry’s breakthrough new product, establishing TI as the leader in the huge new field of home computing.  TI poured everything it had into achieving that goal.  Huge production quantities were shipped to retailers well in advance of the Christmas retail season.  Aggressive retail advertising, developed by Ed Morrett, Frank and the McCann-Erickson agency team, paved the way.  Ralph Oliva’s educational support team provided training and documentation.  The 99/4A was headed toward breakthrough success.

Ti-99/4a Box

Ti-99/4a Box

The product quickly attained 35% market share.  But, as they say in marketing, “the dogfood is superb, but the dogs won’t eat it.”  A price war with Commodore soon caused 99/4A prices to be reduced to $150, then $99—and still losing both market share and profitability.  In 1983, the 99/4A program was discontinued.  Not long afterward, Fred Bucy retired.  Interesting that an annual “TI Fair” was held in Chicago for 22 years--through 2006—for user-group fans sharing their experiences with  the TI-99/4A.

Along the way, during 99/4A fever, I acquired a “sample” unit for my family.   The kids played “Hunt the Wumpus” until we were sick of the theme music.  But like many customers, we never saw much practical use for the product.  The 99/4A was before its time, and not enough useful software existed to make it viable.  So when John and Lori were later married in San Diego and produced three sons, we passed our 99/4A and its software along to them.

Addendum from Son John LeVieux:

“Actually, Dad, you had a 99/4 model computer, but you did not give it to my family.  Since I had left Dallas for college at Lubbock, I never knew what happened to the 99/4.

“Lori and I received a TI-99/4A when we both worked on the product at the Lubbock office.  Lori developed speech for the speech-synthesizer peripheral product.  I worked on a special task force to improve production testing yields.  Many years later, we acquired a second TI-99/4A from our nephew Jeff, who no longer wanted the unit he owned.

“Now, Lucas (Larry’s grandson, age 13) has gone  beyond what TI had developed for the TI-994A.  The computer was designed to record and read back data files using a cassette tape recorder.  For the 99/4A programs that Lucas writes, he stores them using a Windows PC to record audio on the hard disk as a digitized audio file.  He plays back the file on the PC to load the program back into the 99/4A.

“Another 99/4A innovation by Lucas was the use of a virtual 99/4A that runs on a Windows PC.  The screen graphics of the virtual 99/4A look identical to the real physical version.  The programs Lucas has developed can be written on a virtual computer just as easily as on the real product.  For convenience, there is even a virtual hard disk on the virtual 99/4A which had not yet been invented throughout the lifetime of the 99/4A product.”

Later addendum from Grandson Lucas LeVieux (now age 13):

“Papa, the computer you gave us wasn't a 99/4, it was a 99/4A .

“My earliest memory of the 99/4A is (brother) Jake looking at it in the garage when I was about six.   I asked dad about it, and he said it was broken.  I soon forgot about it.  Then, during summer before fifth grade, I asked my dad again about the 99/4A.  He thought it possible to fix, but first we had to find it.  I looked everywhere in the garage, until I found a metal thing that dad confirmed as the 99/4A.  But, there were no cables anywhere around.  I decided to look again, and ran across a large box with IBM on it.  Inside were all the cables you could possibly imagine, plus a speech synthesizer, games, and yet another 99-4A!

“Neither of the computers seemed to work.  The first one's color was inverted, and the letters were messed up, and the second one had the same letter problem.  So, we repaired the second one with parts from the first.  I remember the first time I plugged it in, and played Parsec!

“Soon after, I became obsessed with the machine.  I already knew TI BASIC, thanks to the CC40, but I expanded on that and became an expert on the BASIC language.  I created a graphical word possessor that was better than TI’s version.

So, basically, my current use for the 99/4A is programming.  The BASIC language is both easy to learn and powerful at the same time.  Occasionally, I still play Parsec, and have become very good at it.

“And by the way, the first TI home computer was the 99/2.”

29May/111

Summer View From a High-Rise Balcony

Posted by Larry LeVieux

image001(2)

While viewing my daily sunset this evening, glass of chardonnay in hand,

the following writing came to me.

As usual, I had pen and paper handy.

It summarizes in a nutshell

decades of theology, science, and contemplation.

The free verse just popped out:


The beauty of a glorious sunset

Is the result of Sun, clouds, winds, reflections, moisture,

And flights of birds and bats,

All in accidental collusion

To create a moment of extreme beauty

That we can enjoy.

 

Tomorrow will bring another sunset,

But it will be as different from today as are cloud formations and snowflakes from each other.

Eventually, there will be no more sunsets,

Once our Sun has burned all its available fuel.

We won’t mind, since Earth without Sun will long since have become a ball of ice.

 

And so it goes through aeons of time,

The cosmic dust of the universe and its creatures

Forming and reforming into endless regenerations of new life.

Isn’t it great to be part of it all!

 

Maybe even with an encore?

Our miniscule particles oscillating in deep space might enable yet another being,

Perhaps not unlike ourselves,

Even conceivably with strands of our own distinctive DNA,

 

Who just might also enjoy a  glorious sunset view

On a summer evening,

From a high-rise balcony.

 

What then is spirituality, if not deep appreciation for our marvelous universe,

And our privilege of enjoying its benefits?

Along with our unique capacity for human relationships,

Including all the inevitable joys and pains.

Native Americans living in the forests and on the plains

Likely would have agreed.

 

Where, one might ask, did the universe (or multiverses) come from?

Possible answers:  (1) God did it, and (2) We don’t know.

 

What about conflict, oppression, greed, hunger, and homelessness,

But a demand that we work harder as individuals and society to practice justice and compassion

Worthy of our magnificent heritage.

We already know perfectly well what must be done.

Either with or without religion.

We take our choice.

Filed under: Texas 1 Comment
5May/112

“Cussin’ Like a Tooldresser” and Serious Risk-Taking

Posted by Larry LeVieux

High among the most influential experiences of my life is the summer of 1949—when I was 16—which I spent with my Dad (Marion John –Ted--LeVieux), at his invitation, in and around Ozark, Arkansas.

Dad had not been much of a factor in my life until then. Following the oil-drilling business, Dad’s work took him to newly developed oil fields in Illinois near his home at St. Francisville, Ill. and then across east/central Oklahoma during the 1920s, 1930s and early 1940s before WWII.  Thus, he had been an “absent father” in my life as a child.

Dad’s drilling business both before after the war was in partnership with Charley Beal from Tulsa.  Beal’s role was to obtain the drilling contracts, and Dad’s job was to get the actual drilling done.

Each contract called for Dad to drill a well at a particular location, down to a specific depth (say 3,000 ft).  At completion—whether oil was found or not--the partnership would be paid a fixed sum (say $10/foot x 3,000 feet = $30,000), used to pay drilling expenses, with the residue split between partners per prior agreement.    Sometimes there would be partial payments--say at 1,000 and 2,000 feet.   Other than that, the entire risk of drilling the well was burdened on the drilling contractor—my Dad.   The oil company decided how deep the well needed to be.

The risks were significant. First and foremost was “losing” drilling tools down the hole, and not being able to complete the well to contracted depth.  Not only loss of income was involved, but also costs relating to manpower and equipment, regardless of well completion.  Equipment breakdowns and rig fires were a constant threat, as was serious personal injury.

Offsetting the awesome risks were compelling financial rewards that attracted so many men to spend their lives in grimy, dangerous and back-breaking work--in and around dozens of Oklahoma boomtowns like Beggs, Cromwell, Cushing, Drumright, Dustin, Glenpool, Jenks, Kickapoo, Seminole--and Okemah. The rugged oilfield environments of that time are accurately depicted in the 2007 Academy Award-nominated movie “There will be Blood.

 

Oil-gusher derrick near Okemah

Oil-gusher derrick near Okemah


Work roles on the rig were Tool Pusher (foreman for well or group of wells), Driller (crew boss), Tool Dresser (assists driller and dresses drill bits to size with a forge and sledge hammer), and Roustabout (general helper).

In 1947, Dad formed a new business relationship with Sherrod & Apperson, another oil-promotion company based in Tulsa (then Oil Capital of the World).  Jack Sherrod, managing partner, developed a radically new opportunity--drilling in northwest Arkansas for natural gas rather than oil, as in Illinois and Oklahoma.  Arkansas-Western Gas Company, who contracted the wells, had been drilling in the White Oak field just west of Ozark since 1943.

The challenge of drilling for gas in Arkansas was much greater than for oil in Oklahoma.   First, the gas wells had to be deeper (say 3, 000-5,000 feet) compared with Oklahoma oil (say 1,000-3000 feet), and the formations were much more difficult to drill through.  There was one formation of exceptionally hard sand (Mississippian Chert) that was toughest of all.

The Arkansas Western Gas Company badly needed more gas sources, had been drilling a rotary well into the Chert for some time, and had not been able to penetrate.  One 24-hour period of very expensive rotary drilling had progressed only 20 inches.  Rotary drilling involved connecting together a string of tools, with rotating diamond-faced drill bits at the bottom.  Arkansas Western temporarily gave up on the expensive rotary drilling in such hard sands in favor of Jack Sherrod’s proposed cable-tool approach.  Cheaper but also much slower.

Sherrod apparently evaluated a wide range of potential Oklahoma drilling contractors before identifying LeVieux Drilling Company as best qualified for this particularly tough assignment.  He convinced Dad that the rewards for ultra-high-risk cable-tool drilling in deep, hard-sand formations could outweigh the greater risks.  Sherrod negotiated price-per-drilled-foot contracts that were very favorable, compared with Dad’s Oklahoma drilling experiences.

As I understood it, Dad was the only drilling contractor used by Arkansas Western over many years.  Others were apparently either lightly qualified by past performance or intimidated by the high level of risk.  Arkansas Western continued to do Company-owned gas-well drilling, but Dad did most of it.

Dad became friends with Arkansas Western engineer, Hamp Hawsell, huddling for many hours over the years discussing the geological formations they were drilling through.   Most of those conversations took place over beers at McKenzie’s Tavern, down the street from Ozark’s Haberer Hotel where Dad lived.  I did participate  occasionally in non-Tavern locations.  I found the subject so interesting that I later took a college course in geology.

Dad’s cable-tool approach involved a string of tools with an ultra-heavy, solid-steel drill bit--at the end of a 7/8” woven-wire line--successively raised and dropped onto the hard-sand formations until they were pounded into “cuttings,” mixed with water to form slush, then raised in a bailer for dumping into the slush pit.  (Abandoned slush pits devastated Oklahoma rural landscapes for decades after the Oklahoma oil booms.)

Drawing of early oil derrick, including major components

Drawing of early oil derrick, including major components


 

When the drill-bit was periodically out of the hole, it was taken to a gas-fired forge and heated white-hot.  The Driller and Tool dresser swung 16-lb sledgehammers time and again to pound the heated and slightly softened bit into desired circumference, with a cutting-edge surface.   Dad frequently worked the Driller role, pounding away with a sledgehammer while precariously balancing on his artificial left leg.  Very, very hard work for a man at the time 53 years old.  I manfully tried tool-dressing, but could handle no more than a 12-lb sledgehammer, and then only for a short time.  But I did acquire the fine art of “cussing like a tool dresser.” It really helped to relieve serious frustration.  I still occasionally practice the art-form, when “necessary.”

The following photo shows a cable-tool rig as it would have looked in the early 20th Century, with a derrick assembled on drill site from many sections of steel.

1922 oil “gusher” near Okemah

1922 oil “gusher” near Okemah

The following photo is a side view of one of Dad’s rigs in the 1950s, mostly pre-assembled at the factory.  Engine room is to the left and drilling platform to right.

Oil-gusher derrick near Okemah

Oil-gusher derrick near Okemah


 

In left foreground are casing pipes, used to line the hole when drilled, preventing cave-ins.  Looking toward drilling platform from the forge house.

LeVieux Drilling Co.  Rig # 3, circa 1957

LeVieux Drilling Co. Rig # 3, circa 1957


 

The deeper drilling operations in Arkansas meant that risks went up correspondingly. More stress was placed on all equipment, particularly the wire-strand cables that raised and then dropped the heavy bits--time after time after time on the formation below.  To reduce risk, Dad always used occasions for pulling tools out of the hole to assess potential damage to the wire line.  He would pull out about 10 feet of cable, then stop while he as Driller, plus the Tool dresser, a Roustabout, and myself (when present), would scan and squint at every inch of the wire line from all angles—looking for subtle signs of stress or wear.   This painfully slow, attention-taxing, and boring process could take up to an hour out of each 8-hour “tower.”  Three “towers” or shifts per 24-hour day.

If any snags or cuts in the wire line were found, the entire expensive length of cable was immediately “retired” from active service, and sold to a scrap dealer.  No risks were taken with wire line that had any flaws. That same level of preventive maintenance was followed with all drilling equipment.  The drilling engine had its premium “Pennzoil” lubricant changed daily.  As a Roustabout, my regular daily duties included wire-brush-cleaning and lubricating various tools and machinery .

Dad’s attitude toward preventive maintenance has been deeply embedded in my own daily life. Today, I follow preventive maintenance schedules as rigorously with cars and home AC as Dad did with his mid-20th Century drilling equipment.   Preventive maintenance is a permanent part of my identity.   This attitude was reinforced by two years in the U. S. Army, where preventive maintenance is also rigorously practiced, and for the same reasons.

Employing the best people available was another big factor in Dad’s disaster-prevention program. As elsewhere, good people are always hard to find and difficult to keep.  Dad kept tabs on competent drillers and tool dressers, hiring them whenever he could.  In order to keep top performers on board and motivated, Dad paid above-average wages for that time and place.   As a result, “M. J. LeVieux Drilling Contractor” enjoyed relative employee stability in an industry noted for rapid turnover.

But Dad wanted more than stability from his people. He wanted intense dedication to avoiding the carelessness that can lead to dreaded “fishing jobs.”   Dad trained his people thoroughly on his way, and insisted that they follow instructions to the letter.

I later picked up on Dad’s serious quality-control approach to business.  Many years after, at Texas Instruments and then National Semiconductor, I posted plaques on all my staff’s desks: “The essence of professionalism is painstaking attention to detail.” That’s what I practiced personally and preached incessantly.

During the summer I worked with Dad, an inevitable serious failure happened (despite obsessive preventive maintenance).  While drilling, the wire line broke, dropping drilling tools suddenly to the bottom of the hole.  This led to a dreaded “fishing job”--getting the tools out of the hole so drilling can be resumed.   Failure would mean giving up and plugging the hole permanently, with disastrous financial consequences.

Dad did not panic or rush into solutions. Instead, he sat and thought, for some days, also phoning other contractors and drillers for insights.  I watched him, sitting in the rest-time “dog house,” sketching scores of possible deep-in-the-hole scenarios.

“What are the possibilities?”  How close to the tools was the line break?  How snarled was the line?

“What are the probabilities of one scenario versus others?”

Dad’s formal education had taken him only through the 8th grade before he joined the Army and went to war in France in 1918.  Afterward, Dad left home to join the just-starting oil industry that had already made his father, August LeVieux, a fairly wealthy man as an oil-producing landowner.

So, using all his years of drilling experience, along with considerable native intelligence and self-taught analytical processes, Dad methodically arrived at what the available evidence led him to conclude was the most likely “fishing-job” scenario.

Next step was to locate a “fishing tool” that would precisely address his understanding of the problem.  Then he phoned drilling-supply companies in Oklahoma to learn what they had in stock and immediately on-hand.

He finally settled on a particular fishing tool stocked by Iverson Tool Company in Okmulgee, and immediately dispatched me (at 16!) in his pickup to retrieve the tool as soon as possible.  I drove to Okmulgee early the next morning, loaded the tool, and returned the same evening, proud to have been entrusted with such an important task.

The fishing tool successfully “grabbed” the shredded wire line on the first try, it held, and we pulled the lost tools to the surface.  After another several hours, we had a new spool of wire line loaded, and were back in operation!

I was awed by Dad’s analytical approach to problem-solving and his calm and productive leadership of his team—whose jobs and futures were immediately at stake (as was his own).  I tried to emulate that approach in my own business career.

Dad’s drilling for Arkansas Western was successful in every respect over a period of about 15 years, usually with two or three rigs running simultaneously.  Dad’s role shifted from Driller/Tool Pusher to fulltime Tool Pusher.

Our family’s improved prosperity enabled college educations at the University of Oklahoma for Jim and me—the proudest accomplishment of Dad’s life.  Dad sold our modest Okemah home at 201 North 9th Street in favor of a 200-acre country home just west of Okemah, where he planned to raise Black Angus cattle in retirement.   It didn’t turn out that way because of the fierce drought of the early 1950s, but that’s another story.

My summer of 1949 with Dad provided invaluable, lifelong lessons in the necessity of taking appropriate risks (because that’s where the rewards are), and the exacting process of risk and probability management.

Thirty-five years later, in 1984, I was in Palo Alto, California, interviewing for the senior Marketing/Communications position with National Semiconductor.  My interviewer was Joe Van Poppelen, National’s Marketing VP, who had initiated the conversation.  At the conclusion of a tough interview over lunch at the Silicon Valley recruiting hotspot, Dinah’s Garden Hotel, Joe asked me one  last question:  “Larry, what would you like to have engraved on your tombstone?”

Seeing a blank look on my face, Joe followed up: “Don’t think about it, just blurt out whatever comes to the top of your mind.”

So I tried to do just that, blurting: “He was the best there was at what he did.” I had no idea where that had come from.

Strangely, I didn’t figure out that “my tombstone epitaph” obviously referred to my father’s life until much later.

I got the National job, and worked for Joe until his retirement.


There is a postscript to this story. A lifelong characteristic of Dad is that he invariably wore khaki pants and shirt—what he called a “suit of khakis.”  A notable exception was my wedding to Susan in 1956, when Dad wore a formal white dinner jacket.  Quite “spiffy,’’ as he put it.

All my life I have also worn khaki pants—even through high school and college when everyone else wore jeans.  I was ribbed about that a lot, but never knew an appropriate response.  I just “felt right” in khakis.  Today, at age 78, I still wear khaki pants every day.  I even have “dress khakis” for special occasions.  Khakis still just “feel right.

Point: parental culture can sometimes have subtle but nevertheless powerful impacts on our lives that never go away.